Zomato Pro
Dining & Delivery Rewards
Table of Contents
Introduction
Zomato, founded in 2008, has transformed into India's leading food discovery and delivery platform. Through innovative technology and strategic partnerships, Zomato has revolutionized how India dines and orders food. Their loyalty program, Zomato Pro, has been a game-changer in customer retention and engagement.
According to industry research, 15.7 million Pro members across India. Resulting in 40% higher order frequency from Pro members compared to non-members.
Here's a take on their most successful program Starbucks Rewards.
Capturing the Market: Key Numbers
Market Presence
Present in 1000+ cities across India, serving 70 million active users monthly.
Revenue Growth
Achieved ₹4,192 crore revenue in FY23, marking a 70% YoY growth.
User Engagement
Average user orders 3.2 times monthly, with Pro members ordering 5.8 times.
Market Share
Commands 55% of India's food delivery market share as of 2023.
Partnership Network
Partners with 148,000+ restaurants, with 40% exclusive to Zomato.
Customer Retention
Pro members show 85% higher retention rate compared to regular users.